COMPANY OVERVIEW
A family-run Japanese company with more than 200 years of history is looking for a Digital Marketing Specialist Europe (m/f/d) .
JOB RESPONSIBILITIES
In this role you will oversee topics across the entire digital marketing channels
You plan, implement and manage all digital marketing & communication activities to promote our products in the markets, including the content management planning and development
You support the implementation of the annual marketing plan with online activities to increase brand awareness and conversion.
You support the e-commerce team in the implementation of promotions and product listings
You set-up and maintain our website and D2C shop
You manage and develop our social media channels (FB, IG, LinkedIn) incl. Paid-Ads and support the local markets
You track and manage the website and social media channels and prepare KPI reports analyses for the Management
You optimise the customer journey
You steer external agencies and service providers in the development and implementation of digital marketing projects
You monitor and control the digital media and marketing budget
JOB REQUIREMENTS
Bachelor’s or Master’s degree in Digital Marketing, business administration, or comparable fields of study.
Several years of experience (3 years +) in digital marketing, ideally in FMCG industry.
Experience in CMS systems (e.g. WordPress and Typo 3), knowledge in e-mail marketing tools is a plus
Experience in the development and expansion of social media (especially LinkedIn, YouTube, Facebook, Instagram)
Project management experience in international contexts, with the ability to work effectively across cultural boundaries.
Fluent English skills, German and additional languages are an advantage.
Self-driven and goal-oriented work style with high initiative and hands-on mentality.
Open and persuasive personality with excellent communication skills, team spirit, and the ability to collaborate effectively in an international environment.
Willingness to travel occasionally (up to 10%).
Due to the high volume of applicants, we regret to inform that only shortlisted candidates will be notified. Thank you for your understanding.